METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
5. Developing Assessment Instrument
5.1 Four Types Of Criterion-Referenced Test And Their Uses
- Entry Behaviors Test
: 밤하늘에 보이는 것이 무엇인지 물어본다.
‘별’의 개념과 존재에 대해 알고 있는지 파악한다.
- Pre Test
: 이름을 알고 있는 별자리가 얼마정도 있는지 파악한다.
밤하늘에서 찾을 수 있는 별자리
of SKT. The activities in this session are based on PBL, so newcomers
can obtain job requirements as SK employees.
Session 2: OK! Adventure
In the session 2, newcomers learn SK management strategies such as
marketing strategy, customer satisfaction and distribution management, and apply
the knowledge which they learned in previous session to real business. In this
stage,
of SNS already has been high overseas.
Analysis using Porter five model
Figure 1. Market Share analysis of a smartphone market in Korea
(the first quarter of 2013)
Competitive Strategies of Samsung
Differentiation
Cost Leadership
HIGH-QUALITY MANAGEMENT
: Product testing with over 10 thousand criteria
Applying standardized hardware
Complete automation of process
of each selected firm (for example, history with important past events, current trends, current strategies, strengths and weaknesses, or future business plans of each selected company).
And then, we are going to analysis Financial statement such as Common-size and Comparative analysis. Also we will analysis Firm performance measure, it will include market-based firm performance measures, account