in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market inChina has been attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterprises mainly tar
The alder tree
1-5. Who needs Morning care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take care of colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background of market establishment (domestic)80% of alcohol c
The reason of Interview
We conducted theinterview because we wanted to know about the company's strategy more detail. And we try to get a lot of information about somang company, but it is very hard to get some special information about their strategy. So we want to interview with the company's employee who work in marketing department.
- The way of interview
We conducted our inter
the AmorePacific brand will continue to advance overseas through country-specific strategy.
In Asia and other emerging markets, we will push to advance, and inthe developed markets, we will raise our image by focusing on the prestige brand lines such as Sulwhasoo and AmorePacific. That is our global company strategy.
Amore Pacific is particularly concentrating on China, French and the Amer
inthe world. There are some competition companies such as ESTEE LAUDER.
3) Amore Pacific
Amore Pacific is Korean cosmetic company which was founded in 1945. Amore Pacific is spread to 15 countries inthe world. To be success, around the world, not only in Korea, it takes a strategy that makes itself have luxurious brand. From this strategy, Amore Pacific is spreading out in USA and China th