the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in thecultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Introduce about China !
Fourth biggest country in the world !
Capital : Beijing
Language : Chinese
Climate : Damp, arid, continental
Religion : Taoism, Buddhism,
Christian, Islam etc
Currency : Yuan
Population : 13 hundred million
GDP per 1 person : 4382$ (2010)
China National flag means…?
Red : revolution
Yellow : yellow race
Big yellow star
->The
of NK’s nuclear issue
The actor of the Korea peninsula problem
- ECONOMICALLY
Vital partners
[SEQUENCE]
NK criticized China about Cultural Revolution of China and economic openness policy from 1978
- China as a opportunist and Revisionist
Developed diplomatic relations in 1992 but became cool
In 2011, 장쩌민’s visit triggered peace NK-China relationship
World war 2.
After World war 2~1955 : France fought hard to regain their
former territories without success.
2. Cultural revolution 1966~1976; fixed roles.
Homosexuality of men
= Deception as woman
+ Fantasy of Asian woman
→ way to show
the Orient created by the West ideology