the first-half of 2011
Nestlé
Nestlé S.A
Swiss food company
Headquarter : Vevey, Switzerland
CEO : Peter Brabeck
Foundation date : 1964. 3. 13
280 thousand employees working in 86 countries for Nestle
8,000 products
1866 Started to produce infant food
1905 Nestlé and the Anglo-Swiss Condensed Milk Company merge
1938 Nestlé introduces Nescafe
19
of resources, plants, animals, and minerals, the land has nurtured countless generations of Chinese people.
Full Name: The People's Republic of China
Area: 9,600,000 sq km
Population: 1.3 billion (as of 2004)
Capital City: Beijing
National Flag: Five-Stars-Red-Flag
Location: middle and East Asia, bounded on the east by the Pacific Ocean
Administrative Demarcations: 23 provinces, 5 autonom
of Trans-fat Project
Step 2. Reduction of Saturated Fat Project
Step 3. Green Package Project
Step 4. Dr. You Project
Ⅱ. The Reason Why We Chose Dr. You Project
1) Reduction of consumer's reliability upon Food Industry
Because of Chinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strategy during
of pasta al pesto.
에피타이저로 파스타 알 페스토를 조금 먹는다.
On to the main course: grilled chinook salmon, with steamed Chinese cabbage on the side.
메인 요리로는: 구운 치누크 연어와 찐 중국식 양배추를 곁들인다.
End with a Greek salad, sprinkled with olive oil, and a New Zealand kiwi fruit for dessert.
올리브 오일을 뿌린 그리스식
the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the family. Generally, in the large store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children.