of various business conditions
▪ Increasing customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury goods
▪ Need of strengthening image marketing
▪ Need of strengthening customer-aiming marketing
▪ Construction and up-grade of system
▪ Targeting VIP customers
▪
of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest ofthe company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising theimage of corporate citizens.
etc. )
* Philanthropy (charitable giving you something to them)
* Corporate Governance
* Environment (money, time, manpower) committed
CSR maintains a business
and become increasingly important in the success.
CSR is close to unity to allow companies
provide corporate strategy.
In addition,
By providing meaning and direction to management
is to maintain the business.
the web server with its location information to get messages of given location, and it updates them regularly, or at times when the location ofthe user changes. The clients float the message on an AR screen, based on the location information ofthe messages and users. To show the messages appropriately on a camera screen, a digital compass and an accelerometer ofthe client trace direction and r
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m