of 2006, Nongshim has 10 factories (5 in Korea, 3 in China, 1 in U.S and Japan), 4,909 employees, and 91 branch offices around the world. Its total sale was KRW 1.584 trillion, which is the 130th largest in Korea. And within food industry it ranked 6th in terms of total asset (KRW 1518.6 billion) and 3rd in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
No
the brand’s market share, are coming up as current issue. This research paper is going to study about marketing strategy of ‘Caffe Bene’, one ofthe domestic coffee franchises. The reason why we chose ‘Caffe Bene’ is that it has grown remarkably and settled successfully in the market within relatively short time. By analyzing strengths, weaknesses, opportunities and threats of Caffe Ben
Ⅰ. Summary
1.Introduction of Virgin group
-British international group founded in 1970 by CEO Richard Branson
-Richard Branson as a symbol of Virgin group
2. Theexpansion & Development of Virgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and
TheExpansion and Development of Virgin
-Due to theexpansion and Persian Gulf War (1990-91), Virgin faced problem of capital.
-In this situation, CEO started doing joint venture to deal with capital problem
-Also, he sold Virgin Music which was main business as a solution of capital need and could support new businesses such as airlines and travel.
-There were three types ofopportun
Opportunity Threat
-An Increase in interest in knowledge industry area such as design industry
-Extension of promotion opportunity by digital design that is based on imformation infrastructure
-Many design majors who are woman : Expectation of services industries
Theexpansion of Northeast Asia market
-Limitation to expend industry related design due to rigid a large enterprise orien