the number one world ranking in international freight transport for the 4th consecutive year.
Vision: Be a Respected Leader in the World Airline Community
Mission: Excellence in Flight which includes Operational Excellence, Service Excellence, Innovative Excellence
Motto of company
1st, Have confidence and affection of customer and offer best service.
2nd, Create wealthy life value a
on-line
-September 9, 1997 for thefirst time since it opened Internet Kyobobook, awards the brand power of the Internet bookstore industry of Korea for three consecutive years 2008-2010 and has become the representative brand of the on-line bookstore
delivery service
-Barodrim service(바로드림) : after order on the Internet, You can get Nation of 16 Kyobobook branches where you want. o
NOT THEFIRST BUT THEFIRST TO BE USED BY ALL
High price strategy
showing various product line-ups
exclusive contract about memory chips with SamSung
invest 10% of profit to technical innovations
ready to buy high-technology products
the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Advertising
Cyber Marketing
Direct Marketing
strategic alliance
Took their first step as the Korean second airlines company in 1988
Earlier Adve
Formed in 1999, was thefirst airlinealliance to establish a central management team. it is the third-largest airlinealliance in the world — behind Star Alliance and SkyTeam.
1. Fares for clients
글로벌 여행자들을 위한 “Round the world"
(1) Round world fare
(2) Star Alliance Circle Pacific fares
(3) Circle Asia Fares
2. Connect and transfer