우리의 광고 타깃은 누구인가?
우리가 필요로 하는 전달과 성취가 무엇인가?
우리가 이것을 어떻게 전달할 것인가?
우리가 이것을 어디에 전달할 것인가?
커뮤니케이션의 수요는 언제 일어나는가?
Production Channels
Marketing Channels
Outside the Organization
· 세계 어디서든 접속할 수 있다
the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spendin
1. 개념정의(Definition)
- “Communication” ← Latin의 Communis(means common)에서 파생된 말
- communicate(의사소통하다)라고 할 때, 타자(他者)와 함께 공통성(commonness)를 확보한다는 것을 의미함
- Communication의 3가지 기본요소 : the source(情報源泉- 發信者), the message(傳言), the receiver(受信者)
-
The Silent Way
2. Total Physical Response
3. Communicative Language Teaching
4. Content-Based Instruction
5. Cooperative Learning
본문내용
1. The Silent Way
1-1. 장점
1) 교사의 침묵을 통해 학생들은 독립심, 자립심 등이 생기게 된다.
2) 교사는 학생들을 개별적으로 관찰하고 신경을 써줄 수 있게 된다.
3) 목표언어에 대한 의미
3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on