The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
we tried to concentrate only on South Korea. It’s because theKorean presidential election is held on December 19th, which we are able to make actual difference in actual election since the election schedule perfectly fits our social campaign schedule. So we designed thecampaign in a way to inform people about the presidential election, and actually encourage them to vote on the Election Day.
○ Using natural extra ingredient
○ Do not have product experiments on animals
○ Using recycles used empty containers
○ Do not contains Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil
◎ The Face Shop interior has a forest theme, so every store has a Zelkova tree to help customers relax.
◎ The city’s store interior shows a green nature so it is a
the past decade. NCI solicited ideas and information from various health communication program planners and experts. It will help new health communication programs start soundly and mature programs work even better.
Also known as "the pink book," it's a great resource for anyone with an interest in health communication to get another perspective on how campaigns can be built and evaluated. The b
Campaign Summary
Last year, me2day conducted a campaign under the slogan of ‘Today’s insanity’. At that time, me2day raised their brand awareness by publishing the daring slogan,‘ michin(In Korean, it means my me2day friend). Now they are conducting a new campaign which is inducing the consumer’s immediate behavior by releasing a new advertisement everyday. Me2day’s new campaign s