Part A.
The company of our choice is Lotte Department Store. It is the biggest department store branch in South Korea. Established on November 15th, 1979, by Lotte Shopping Corporation, Lotte Department opened its first shopping center in Jung-gu, Seoul, on December 17th ofthe same year. It is now the head office of Lotte Department Store. Since opening its first store, Lotte has gradually incr
서비스 자체는 외국과 비슷하게 출시되었으나,
보수적 금융 규제로 인해 서비스 상용화 실패
By 2020, 금융시장 30% 핀테크 예측
대규모 오프라인 중심 거래는 금융/ 롱테일 온라인 중심거래는 IT가 주도
사전규제에서 사후책임으로 기술중립성의 바젤협약 준수
작을 때는 유연하게, 크면 적정규
of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introduce new relationship management
Necessity closed places to share secrets & short pieces of life in their small network
Developing new instant messenger based on new concept
Getting the chance to test the IM market through feeding fol
0 Tokyo Disneyland - Tokyo, Japan
Tokyo Disneyland (東京ディズニーランド, Tōkyō Dizunīrando) is a 115 acre (465,000 m²) theme park at the Tokyo Disney Resort located in Urayasu, Chiba, Japan, near Tokyo. It was the first Disney park to be built outside ofthe United States and was opened on April 15, 1983. There are seven themed areas in the park, each complement
RESEARCH – TARGET PUBLICS
TARGET 20~30S
SENSITIVE ABOUT RECENT ISSUE
SMART PHONE & INTERNET USER
MESSENGER APPLICATION USER
OFFICE WORKER & STUDENT
RESEARCH
10~50S
WHY THE PUBLIC
DOES NOT USE ChatON?
FRECUENCY OF USING MESSENGER APP
WHAT APP DO THEY USE?
DO YOU KNOW ChatON?
DO YOU USE ChatON?