(2) Strategies to settle new cultures
The first problem was that there was no existing market selling similar kind ofcoffee. The price gap between instant coffee and Starbucks’ espresso was big. To solve this, Starbucks targeted the 20’s who seemed to accept well and lead the high quality coffee culture. They were also suitable for target market who were less price sensitive. Also, by empha
the ramen market trends. Their main items are King bowl, Dosirac, Bibim men, Kokomen etc. Especially their one ofthe main items, Dosirac square noodle occupies a large portion ofthe Russian instant noodle market. Secondly, Paldo started the beverage business in 1995 and it satisfies various needs of customers. They produce Korean traditional drinks like Sikhye and Sujunggwa, coffee brand Santaf
The size ofthe firm
Coke: Unit case volume : 23.7 billions bottles, Net operating revenues : $ 31,944 millions, Operating income : 8,446 millions, Net income : $ 5,807 millions
Pepsi: Total net revenue : 43,251 millions , Core net income: 5,887 millions, Core earnings per share: 3.68 millions
- The firm's culture and philosophies
Coke: Missions are to make good situation enough though body
① 크리스피 크림 내부적 가격 전략
ⅰ) 도넛
크리스피크림 도넛의 가격은 개별 상품 단워 1200원에서 ~ 1500원대를 형성하고 있다. 더즌이라고 불리는 12개 세트 제품은 상품 구성에 따라 다른 가격대를 형성하고 있다. 먼저 오리지널 글레이즈드로만 구성된 더즌은 11,000원으로 단품 12개를 사는 가격
The ratio ofThecoffee bean are 0.779 in 2007, 0.762 in 2008, 0.745 in 2009, 0.692 in 2010. ratio has decreased steadily.
② Debt to Equity Ratio
The ratio ofThecoffee bean are 3.519 in 2007, 3.194 in 2008, 2.919 in 2009, 2.247 in 2010. ratio has decreased steadily.
③ Long Term Debt to Total Capitalization Ratio
The ratio ofThecoffee bean are 0.562 in 2007, 0.402 in 2008, 0.