1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size ofthe subsidies, hidden fees, average per-minute charges. etc.)
[Option1
Chapter.1 Down The Rabbit-Hole
토끼 굴로 떨어지는 Alice
지식에 대한 허세
‘아동’의 면모 : 상상력
Fairy Tale 적용
Two Alices
어른의 목소리 VS 어린아이의 모습
Chapter.2 The Pool ofTears
Alice’s Identity
Two Alices
중상류층 Alice
지식에 대한 Alice의 허세
Chapter.3 A Caucus-Race and a Long Tale
Chapter3
•Do you remember this ?
Structural degradation to cause instability
Risk of explosion
Safe & Stable
Battery
Cracks developed in the electrode tears the capsule and release CNT to restore the flow of current.
->Self-Healing
This is the structure which put CNT capsules into virus.
1. How is it better ?
The capsules doesn’t have to move to the target. I
of Charitable Fundraising Managers (올해의 박애주의자 상, 영국)
·1997년 United Nations Environment Programme (UNEP),
Honouree, Eyes on the Environment
·1998년 Marketing Retail Design Award
·1999년 British Environment & Media Award (환경과 미디어 상, 영국)
·1999년 Chief Wiper-Away of Ogoni Tears (오고니족 구명 운동을 기리는 상, 나이지
the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrease in exports again. This vicious circle continued to tearthe Korean market down. A market