the hermitage and so on. CHILDREN & EDUCATION provides several museum programs reach out to children, allowing them to experience and create art on their level. Their classes and seminars also target parents and teachers, providing a common ground children and their mentors can meet to share their interests in art. DIGITAL COLLECTION provides virtual gallery of high-resolution artwork images from
image
B: global brand may be lightly hindered, local brand damaged
C: global brand may be seriously damaged, leading to loss of brand equity
Ipanema-Introduction
The most cosmopolitan and wealthy neighborhood.
Legendary beach, restaurants, discos, nightclubs and luxurious apartments.
Chic boutiques, art galleries, theatres and cinemas.
Measuring Impact on Revenue
Direct Factors
all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concept
-Sum total ofthe way Singaporean’s live, work and think
Part ofthe competition between destinations as they attempt to attract more tourists to their own countries.
theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (movies, TV)
Entertainment marketing simply consists ofthe techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title ofthe “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c