and secure competitive advantage with superior technology and design.
Alpha Project: 73 designers in different fields and 12 professional in human engineering lead R&D of NIKE.
▷ Securing new customer base
▷ E-commerce outsourcing
▷ Gglobalization strategies of Nike (Securing the global supply chain)
3). Promotion
▷ Advertising
A way that the most easily accessible to the pub
of production, and cut the circulation step. GAP started SPA system. and H&M, ZARA, UNIQLO are famous SPA brands. Also MIXXO and Forever21 is getting popular. SPAO is one of SPA brand in Korea but it doesn't really get succeed yet.
Not even marketing process, SPA brands is also famous by human resources management. GAP started SPA brands system and it has most time-honored working process. For
University of Connecticut
Overall Perceived Risk
- Associated with the
Product category
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing theright thing?
→ Improving Self-image
Can the product hurt me?
→Affecting Health and LifeCan I afford the purchase?
→Providing value for money
What will my peers think?
→Result
human networks. As the needs to show users’ identites and gather to share their ideas, Cyworld became the most well-known internet distributor. Here, we would like to study about Cyworld’s strategies for the future according to current market issues.
In 2002, there was an internet community leader, Freechal. It was so popular until they changed their free service to be charged. Users of Free
ofthe Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can satisfy objects of individual and organization.
*Philip Kotler
Marketing is the process of obtaining some values which is corresponded with firm’s efforts of creating some merits for customers and constructing strong consumer relationship
Marketing is thehuman activity