The first half ofthe 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas
The year 2003 started well with the acquisition of Mövenpick Ice Cream, enhancing Nestlé's position as one ofthe world market leaders in this product category. In 2006, Jenny Craig and Uncle Toby's were added to the Nes
low brand awareness
2. Consumers cannot buy their product in common supermarket
-> Limited channel distribution
3. Available a few online store, specialty stores sells Korean product
-> Selective channel distribution
Choose adequate vendor to supply their product
Conclude franchise agreements with franchisee
Use opinion leader
Use home shopping vendor
PPR advertising
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
3. Agriculture
Finland's climate and soils make growing crops a particular challenge. The country lies between 60° and 70° north latitude - as far north as Alaska - and has severe winters and relatively short growing seasons that are sometimes interrupted by frosts. However, because the Gulf Stream and the North Atlantic Drift Current moderate the climate, Finland contains half ofthe world's
2. Brief Business Summary - MUHAK (주)무학 (http://www.muhak.co.kr/)
In 1929 muhak manufactured soju and sake in the manufacture Co., starting with the digestion liquor choi wei seung honorary chairman in 1965 (current) to change the business name ofthe brewery muhak, started manufacturing diluted soju. The pcublem ofthe difficulties of a small manufacturer of Soju w, sheavy. Sationaliz