파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
of $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capi
ofthe phone.
c. better designofthe phone.
d. better service.
e. better brand’s fame
For the second question: same with the answer of first one.
For the third question: a. application satisfy male.
b. design satisfy female.
c. male pay more attention to brand’s name.
d. bet
the home furnishing products market. Ingvar's innovative idea was to offer home furnishing products of good function and design at prices, much lower than competitors by using simple cost-cutting solutions that did not affect the quality of products. Ingvar used every opportunity to reduce costs,and he scraped and saved in every way possible - except on ideas and quality. Thename IKEA comes from
of product coincided well
Spencer letttering logo – Representing Coca with a unique lettering.
In 1893, first registered as trademarks
Designof bottle – Designed by young people in the United States. Excogitation after seeing tight, clinging folds of her.
Coca-Cola's brand value is already the best position is stand on the situation. These days, consumer and indus