the Mediterranean a base for entering the Mediterranean market.
Fourth-largest market for cosmetics market
Trying to strengthen the tie with the Asian nation
specially China and India.
Dispatch trade mission to reinforce theeconomic cooperation
Actively promote that the Italian Small businesses with high growth potential expand and invest into Asia.
According to economic depress
the brand image to high quality and royal image
WEAKNESS
- week of brand information
- Belief of brand products
- Disposable buying
OPPORTUNITY
- Lower price products are popular because of theeconomic depression
- There’s a new target group, male group
- Decrease of Old Cosmetic shops
- Go International Market
THREATEN
- Similar and strong brand appears
- There’s a limit
The GDP growth rate in 2006 is 5.2%, the inflation rate of price level in 2006 is about 2.5%, and unemployment rate is 3.5%. it means the Korean economy is neither boom or depression, it’s just moderation market situation. So, there are enough chances for profitable investments, but as much as risks. In the macro factor’s view, the degree of investment fitting is moderate.
2) Industrial F
the global financial crisis on Korea`s real economy, sales had slowed, and expressed uncertainty for the industry because of fears about the outlook gripping consumers. Lack of confidence in Asia`s fourth-largest economy has motivated investors to sell off local stocks, while the Korean won has fallen about 35 percent against the U.S. dollar this year.
The prolonged economic depression dragging
the industry posted net earnings of $3.0 billion and a net profit margin of only 1.9 percent. While this is well below the average for U.S. corporations in 2006, we can see it as an encouraging result. But to make matters worse, an economic depression, fundamentally caused by subprime mortgage incident, is hanging dark clouds over the whole industry once again.
As you can see, it is quite sure