□ 마이클 포터의 전략이론 발표 주요내용
- 1979. How competitive forces shape strategy
- 1987. From competitive advantage to corporate strategy
- 1996. What is strategy?
- 2008. Thefivecompetitive forces thatshape strategy
□ 도입부 개념 설명
- 전략가는 경쟁에 대해 이해하고, 이에 대처해야 함
- 경쟁자는 산업내,외에
INTRO
Michael E. porter (1947년~)
Michael E. Porter is a leading authority on competitive strategy.
He announces ‘TheFiveCompetitive Forces ThatShape Strategy’ on January H.B.R article ,2008.
Thefivecompetitive forces thatshape strategy
TheFiveCompetitive Forces appears differently depending on industry, and this ultimately determines the p
fivecompetitive forces thatshape every single industry and market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. The following image shows the relationship between the different competitive forces.
필요한 전제
▶ 왜?
1. 경쟁우위의 본질과 원천은 산업별, 심지어 산업내
문화를 만들어내고 이는 결국 시장의 비효율성(시장실패, 역자 주)을 야기한다.
International Journal of Public
Sector Management, Vol. 10 No. 5,
1997, pp. 311-330. ?MCB
University Press, 0951-3558
This paper develops some of the concepts in EDI's working paper "The Role of a National
Integrity System in Fighting Corruption", The World Bank, 1997.
IJPSM
the development of heavy industry. Among others, he bluntly rejected Hanoi's requests for a nuclear power pant and a new hydropower station on the grounds thatthese projects would be too costly and excessively ambitious.
It may be noted that Aliyev's debate with the VCP leaders occurred in a period when Soviet and Vietnamese strategic interests started to diverge from each other. From 1981 on