the purpose to use internet of Chinese is IM 91.3%, Online Music 91%, Online Movie/ Video 82.9%, Search 73.4%, Online Games 68.2%, News 63.4%, Email 58.0%. (TRENDSPOTTING, 2008)3
6. Internet regulation in China
Sexually Explicit Content Filtering
A preliminary round of testing examined 795 distinct URLs containing sexually explicit images.
These URLs had been used as the basis for a port
7. Improvement of company’s image
->Sponsored WWF, 3.6 million bottles of water to Soutwest China
8. Bottling System
The system that can produce, distribute and sell numerous products of coca cola.
Partnered with Twentieth Century Fox on a global promotion campaign for Coca Cola Zero® and director James Cameron’s epic adventure and blockbuster film Avata.
Stockholders
If a mo
the ability to consume.
Through the society-friendly sponsoring marketing, raising theimage of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing localization strategy that china E-Mart is just Chinese company.
D. Distribution strategy: Corr
of distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design ofthe shop is based on plainly white color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most ofthe countries.
4) 4P Analysis
(1) Product
① The features ofThe Face Shop products
(a) Nature friendly image
The Face Shop ha
of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has b