Haier introduction
Global market share for refrigerators ranks the first.
World top 2 whitegoods manufacturers.
High-speed growth ofannual 80%.
2004.5 : Found Haier Korean corporatation ‘Haier Korea’
Why we choose HaierHaier is a manufacturer that global market share for refrigerator ranks the first.
Attacking a niche market through cheap and qualitied-good products.
theaccumulation of TV, music, radio, recording and integrating multiple types of computer equipment ruyisyang A series of TV market
PDP Module development of future investment plans of more than 10억$
Offensive PLCD TV market prices, the share of 15.7%
Digital Changhong, etc. under the banner of digital TV and home theater capabilities focused
Haier said a second business steps have been
the second largest population in the world with 1.4 billion.
And let’s have a look at the real GDP Growth Rate of India versus the World.
Until 2004, India had a slow growing closed economy.
But since then, India has turned into a more open, fast growing economy and
The real GDP growth rate, compared to the rest ofthe world, has been much higher.
Even at times of economic crisis in 2008
the Korean government is trying to boost economy and recover from the recession, and thus, government subsidy will enhance the consumption level and will benefit Dell.
G. SWOT analysis
Strength
-Detailed product customization
-Relatively reasonable price
-Established brand power world wide
-No inventory- cut down of warehousing fees
Weakness
-Selling on the internet
-The image oflow
ofthe year in fashion market are gapitalism(gap+capitalism) of consumption, convergence & collaboration, diversification ofthe global fashion landing, evolution ofthe fashion distribution, arrival ofthe new consumer, etc.
It is expected that gapitalism of consumption will give rise to a storm of discriminative consumption of luxuries and rational consumption oflowprice products and conver