the measure of one’s fidelity to one’s realself.
New Balance views the sneaker market through
the lens of a different consciousness.
It sees itself as a sneaker-making company not a sneaker-marketing company.
The foundation of its marketing is fit and performance.
Companies spend vast sums
for fortifying and defending themselves
against legal challenges by various stakehold
the first of ‘진심이 짓는다’ series said that apartment value is not gorgeous of model but comfort of home. e편한세상 hope that consumers know 'Overshadowing effect' (that celebrity's strong individual character rather hide product) is not real.
In addition, according to 'source credibility', consumer who has high involvement has more doubtful in advertisements model than consumer
the global north and global south
Poses both moral and security problems.
The rules governing international politics today were constructed in the
1648 peace of Westphalia following Europe's thirty years' war.
The powerful did not design a global system for equals; the great powers followed the prescription of realist thought to always seek self-advantage.
Almost all of the indepe
the functional, aesthetic, and experiential aspects of design. Studying the basic principles of design, I learned that good design goes beyond simply beautifying the object, it acts as a tool for problem-solving. These principles were crucial steps necessary to bring ideas to reality within the design process. Based on this academic background, I participated in various design projects during col
Real Beauty 글로벌 마케팅 캠페인
모든 화장품, 스킨케어제품이 아름다움을 표방할 때 내츄럴, 천연의 아름다움 표방
-세월의 흐름 따라 생기는 자연스런 주름
-포토샵 보정을 하지 않은 본연의 미
-깡 마른 모델이 아닌
흔히 볼 수 있는 보통 여성모델 활용 광고
IBM, 브랜드 위기의 순간, Communicatio