I. Introduction
McDonald's Corporation is the world's largest fast food chain selling primarily hamburgers, chicken, french fries and carbonated drinks, and more recently salads, fruit and carrot sticks to follow the well-being trends. However, as the first and largest international fast food franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate
research about the controversial problems in the coffee market.
1. Theoretical consideration
(1) Definition of well-being trend
Well-being can be found in the etymology of the word 'wellness', for the first time an American doctor halbert den used this word.
Having bbeen used for the first time in 1959, the well-being concept evolved to mean a harmonious and pleasing condition in ev
the Hartman Beverage Company in Knoxvile
The drink became a favorite
The bright yellow-green drink
in the green bottle
More sugar and more caffeine
than other soft drinks
Mountain Dew had carried
PepsiCo’s soft drink revenues
One of the ten largest ad agencies in the world.
PepsiCO assigned Mountain dew to BBDO
3. Cultural Trends
BBDO focused on track mu
the price of their general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. The objective of our research is to find out wheth
the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in other words, we are Studying consumer trends. First before researching consumer trends, we just need to learn about trends and consumption.
First, consumption is economic activity, using or getting rid of money, materials, time, effort, and so on. and to meet people's b