General Situation of Korean Clothing Industry
Specific branch of the apparel industry,
based on the latest fashion trends on the
cat-walk.
SPA : Specialty retailer of
private-label apparel
Customers, products, price, facts and figures.
Zara, GAP, Mango, Uniqlo, Forever 21, H&M…
Founded : in Spain (1975)
by Indit
SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of planning, production, circulation, one producer manages all the process to reduce in
the quality. If even few of them are not satisfied, they are managing to correct them right away. Also, UNIQLO is carrying out ‘master craftsman project’, by sending team of very experienced counselors to china. These technical experts thoroughly manage quality of products. And they initiate Chinese workers so there wouldn’t be any falling-off in quality.
III. SPA system
SPA(Speciali
the time of submission to the
time of completion - time that batch users must wait
for output
Customers
- Young, educated people who like fashion
and are sensitive to fashion
- From newborns to adults aged 45
(do not define their target by segmenting ages and lifestyles)
⇒ ZARA KIDS, ZARA YOUNG, ZARA WOMAN, ZARA MAN
SPA Brands in Korea
Started to f