Selective use of the media
- Selective exposure, perception, and retention
Agenda Setting
Uses & Gratifications model
New technologies : TELEVISION
Media Effects redefined
From attitude (behavior) changes to
cognitive changes
Most information
which we can usually get is from massmedia.
Media effects are powerful
as we saw.
of that person is not know
the freedom
of expression
the cause of
invasion of
privacy
(1)The solutions of investigative reporting
- The reinforced citizen's role for keeper
The reason of out of risk about absolutism in U.S
because broader guarantee freedom of expression and freedom of assembly in media than any other countries.
Massmedia has never
Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Massmedia spread certain contents to people and are powerful to make them dominant public opinion
She analyzed the meaning of public opinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
Journalism Theory
Group 1: Grasping journalistic concepts in India’s sexual harassment case
Background of the ‘Bus sexual harassment’ issue
In September last year, there was an issue brought up as a major strike was held to raise the voice against the mass rape done by six guys to a female college student in a bus in New Delhi. Even India’s Prime Minister has also w
Diversion
따분한 일상과 그들이 직면하게 되고
그들을 압박하는 다양한 문제들로부터 도피하는데 사용할 대상을 제공해준다.
- 기분전환
- 따분한 일상과 복잡한 문제에서 벗어남
(사람들이 일상문제와 일상에서 벗어나고 미디어를 사용한다.)
- 감정 분출
ex) 텔레비전을 보는 것은 현실도피로