oflife. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès bag, but Thomas the CEO Hermès says that it is worth the wait. “If
2. Discuss the physical sensations, violence, and Hemingway's code oflife in this story. Does your discussion explain the ironic implication of the title?
헤밍웨이의 소설에 나타난 주된 특징은 생각(thought)이 아닌 직접적인 행동(action)을 추구하는 남성상을 묘사한다는 것이다. 즉, 헤밍웨이는 성관계, 음주, 싸움 등을 통한 신체적 감성
of a new convenience – it a representation of their life-style value. Styler was introduced to fill this consumers’ need and it was successful for the product of introduction stage in product-life-cycle. However, the problem is that many consumers feel a little uncomfortable with Styler – it’s too expensive for such a useless product. We have decided to change their thoughts and l
of the 6th century BC with its concept of saṃsāra and karman. The saṃsāra (the Wheel of Birth and Death) is the eternal cycle of rebirth of every living creature. Karman (act) describes all that someone chose to do whether it is deeds, words or thoughts and is followed by a distinct reaction. Karman influences life and rebirth. Life and saṃsāra are full of sadness
of Insight
-통찰을 가지게 함으로써 emotional disturbance를 알게 하는 것이 반드시 필요한 부분은
아니다
-Insight viewed as insufficient for change, but it is seen as potentially harmful,
leading to self-blame(자기비난) and immobilization(고정화)
-하지만 통찰력을 갖는 것은 중요 원리이다
① we choose to upset ourselves
② we acquired ou