Capsule can help people who have difficulty visiting hospitals because of disability or pain. They can just take a capsule instead of bothering with visiting hospitals for surgery. Once they take the pill, medical specialist will operate surgery by using a remote control regardless of time and place. It will be the ubiquitous communication system. It can also help people who can’t go to large,
which have been found in India
Greek; used babylonians’ system and they sometimes needed ‘no parts’ of a given unit were involved
Chinese; 1000 B.C. shang period.
Nine symbols, base-ten, place-value.
Empty blanks of the chinese counting board-> stimulus for the invention of zero symbol
Babylonia; sexagesimal system was positional system(though they didn’t have zero concept)
Inside-out
“You can easily enjoy the café coffee at home”
-You can make the taste of café coffee through high-pressure (15bar) extraction.
“Dolce Gusto is very convenient”
-Can make a cup of coffee in a minute.
-Temperature control is easy.
-Can make steam milk without steamer.
Hypothesis
“The reason why people go to café will not taste and qua
Easy and Convenient
Reduce the time and cost
Ubiquity and Mobility
Quickly handle an emergency
No scars
Delicate and Accurate
Average real incomes and life expectancies have increased
People care much more about their healthy life
Strength
위생적인 커피
저렴한 가격
간편한 커피
Weakness
규모가 작은시장
캡슐커피의 인식부족
Opportunity
스페셜커피 시장의 확대 원두커피 시장 확대
간편함을 찾는 소비자`
Threat
불안정적인 원두 가격
경기 악화로 소비시장 위축
블로그, 미니홈피 마케팅
카페를 이용한