who are highly educated are more knowledgeable about the harmful effect of smoking. They have more access to get information from their peers around them and more concerned about their health. On the other hand, less educated people JUST know about that smoking is bad for health. With the marketing and the advertisement from the tobacco company, they are not fully aware of how dreadful smoking
Target Markets
▲ 담배 광고 집행자 2/3는 담배광고가 10대에 대한 것이라고 대답
▲ R.J 레이놀즈는 말보로의 고객을 뺏어오려 Joe Camel이란 캐릭터를 사용
▲ 가족이나 친구에 의한 담배 흡연 보다는 사은품이나 광고 노출에 의해
10대 흡연이 시작
▲ 미국의 흡연 문화로 인해 아시아나 기타 국
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
1. Market Analysis-The Tobacco Industry
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dom
5) 무연 담배(smokeless tobacco)
▪ 입의 점막을 통해 흡수하는 담배
▪ 두 가지 형태
전통적인 씹는 담뱃잎
코담배 혹은 젖은 코담배(moist snuff, 얇게 썰어진 담배)
▪ 젖은 코담배: 볼 안쪽이나 아랫입술과 잇몸 사이에 넣는 형태.
▪ 무연 담배도 건강에 유해하다는 경고에도