group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding their market to the global markets. They overcame their decreasing CSD sales in US.
Exhibit 10 CSD Industry: S
in Korea as well. We got interested in it and found out that New Balance products are distributed by E-land group in Korea. E-land group not only owns New Balance but also other numerous brands such as O.S.T, TEENIE WEENIE, DECO, HUNT, etc. We were astonished to find that innumerable brands belong to E-land group and got curious how they maintain so many brands and manage them financially.
* 다음 문항에 답하십시오. (총 50점)
1. PR의 전술 가운데 퍼블리시티와 기업광고의 기능들을 각각 자세히 설명한 후, 두 전술의 공통점을 상세히 설명하시오. (15점)
1) 퍼블리시티 개념
퍼블리시티는 영어 publicize의 명사형으로서 주지(周知), 공표, 선전, 광고의 의미를 지니고 있다. PR에서 Publicity
Exhibit 1).
Trend – Companies are focusing on high-quality premium products. Lotte in 2006 launched ‘Dream cacao’ series containing high percentage of cacao, and was a big hit in 2007 leading to the dark chocolate boom. After the boom, market was restructured in favor of dark chocolate, encroaching the white-chocolate market. Melanin shock triggered premium market to expand. Companie
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa