Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
ration. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also g
2.0 Situation Analysis
Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. The marketing also help the company g