4. Regression analysis
4-1 Tourism destination image depending on PPL effect
We analyzed that PPL give what kind of effect on to Cognitive, Emotional tourism destination image. In other words, we took linear regression analysis to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to
tourism industry, preparing to receive increasing number of tourist in the years to come.
1907 - Mr. Sven Hedin, a Sweden explorer who made
the first travel to Tibet from the western world
1949 - Chinese civil war
1950 - Chinese People’s Liberation Army occupy Tibet.
1965 - Tibetan Autonomous Region(TAR) is established.
- Lhasa Airport, which began operation w
tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it has become necessary to develop customized tourism contents based on the exact location.
4)Demand of public enterprises & local governments has changed
Form of the 1990's service has still been dragged into 2000’s. So the
image of Amsterdam. In other words, now the Amsterdam is considered that not a suitable place to go with family.
3. Opportunity
The Dutch government promoted the policy that is very friendly foreign enterprise. For instance, the best example is NFIA services. As a government agency, the Netherlands Foreign Investment Agency (NFIA) facilitates North American companies' direct investments in t
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep