information system. First of all, mobile map has developed qualitatively due to huge growth in telematics industry. Second, portal sites now provide much more improved services than before. In conclusion, the background of this project is that the generation of E-tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online /
tourism enterprises and effective tourism policies, and to cope with emerging local and global issues and conflicts”
: mostly dealing with ICT in tourism and transport
- e-ticketing
- GPS applications
- internet booking
- electronic logistic support systems
- security systems
- virtual travel
2) Real cases in Singapore
IRIS system
: Intelligent Route Information System provid
tourism services industry. Due to the fact that information is crucial for businesses in tourism service industry, the Internet provides an advantage in information related flow. Considering increasing competition in the environment, where traditional businesses operate, and a greater number of companies are moving into internet based tourism services industry offering lower prices, better choice
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
information about Zen Backpackers in order to see how it plays in the tourism/lodging industry.
- Sub-Objective
1) To meet and talk to a person(Mr. June Park, CEO of Zen Backpackers) from lodging industry
2) To recognize other similar properties(competitors) nearby
3) To contribute to Zen Backpackers by introducing the property on travel-related websites
4) To learn how to work as a group