1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
Find Yourself Here
유네스코 세계유산
레드우드 국립공원,요세미티
국립공원
문화컨텐츠 + 관광= 테마파크
유니버셜 스튜디오, 디즈니랜드,
식스플래그스, 너츠베리팜, 씨월드
캘리포니아의 다양한 여행 테마 소개
캘리포니아 주의 12개 지역 홍보.
관광청 홈페이지 15개 언어지원.
해
strategic perspective and practical assistance from NFIA's business consultants.
4. Threat
The friendly foreign enterprises policies can make a intensified competition in the Amsterdam market. Every industry can be a red ocean. It is expected that the growing market share of foreign capitals lead the shrinkage of the domestic industry.
Destination Marketing Strategies
1. People Strategy
Tourism
Hoover Dam
Grand Canyon
Lake Mead
Zion Nat'l Park, Bryce canyon, Red rock
Laughlin, Valley of fire, Mt. Charleston
Death Valley, Mesquite and others.
Las Vegas tourism are depend on casino industry. Las Vegas have to promote another sector of tourism. such as convention industry, nature resources.
Las Vegas has been the decline of the tourism industry. Las Vegas s
Ⅰ. 서론
1) STP Strategy란?
STP Strategy란, 새로운 비즈니스를 시작하거나 새로운 제품을 만들 때 이용하는 마케팅 분석이다. STP는 Segmentation, Targeting, Positioning의 3단계로 구성된다. Philip Kotler「Marketing for Hospitality and Tourism」2010. p199-222
강의자료,'Chapter8. Market Segmentation, Targeting,& Positioning'
수업시간