Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
In this situation, one of the ways to keep their market share for each producer is having innovative technologies. In the makgeolli industry, producers are trying hard to develop technologies for better taste and longer shelf life. Those kinds of technology innovations, which were previously explained, affect marketing of the product. With these technologies, marketing network for makgeolli exten
value its people. There is a growing belief that a company’s human resources is the most important source of competitive advantage. Human resources or the company’s people are one source of sustainable competitive advantage. In a fast-changing environment where technological innovations and other strategies can be copied, it is human resources that can make a significant change.
Marketing
valuate Korean market is mature stage, because Korean appetite became westernized, Hamburger already have replaced Korean traditional meal with unprecedented growth rate. Major five companies which take the lead in Korean Fast-food market are Lotteria, McDonald’s, KFC, Popeye’s, and Burger King. Among these, Lotteria and Mc Donald’s have about 60% market share. This makes them two the bigge