Ⅰ. ECONOMIC ENVIRONMENT
<해외지역연구>
1) OVERVIEW
1. India's real GDP 6%→9%(2006/07) since the liberalization process began in 1991. it has become increasingly involved in bilateral and regional trade agreements.
2. Constituting impediments to improved productivity and thus hampering exports and deterring inward FDI.
3. High growth has improved positive effects(infant mortality
And another point is that compared to other companies on the market, The Body Shop doesn’t give its customers a discount. So the company is behind its competitors in terms of price competitiveness.
The company’s natural values such as Community Tradeand Protect Environment caused restriction on the choices of ingredients and limited various types of products. In addition to these, other va
trade-offs are the same and that decision makers have well-articulated preferences that they can weigh when making the decision.
Decision makers may either respond specifically to the emotional distress associated with particular trade-offs or resist trading-off certain protected attributes, such as those regarding human life or the environment. Most people would also be appalled by an explici
Information Processing Model of Communications
� 사람이 커뮤니케이션에 설득되기 위해서는 여섯 단계가 있어야 한다.
By. Prof.William McGuire (Univ.Yale)
1. Exposure: 커뮤니케이션을 보거나 들어야 한다.
2. Attention: 커뮤니케이션을 주목해야 한다.
3. Comprehension: 커뮤니케이션의 의도된 메시지나 주장을 이
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf