2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Country profile
Population : 1210.19 Million (2011 Census)
Area : 3.3 million sq.km. (sq= square)
Languages : 22 languages recognized by the constitution
Major : Religions Hinduism, Islam, Christianity, Buddhism, Sikhism, Jainism
National Currency : Rupee (one Rupee = 100 Paise)
Economic growth rate : 5% – 6.5% – 9%
GDP : $4.735 trillion - $4.492 trillion -$
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
1. INTRODUCTION
Medical Tourism is outside his residence to go to other local and foreign medical institutions and medical institutions, local recreation agencies through their own health care or maintenance of disease, recovery, and other activities that promote their own depending on the state of health care in the field, sightseeing, shopping and cultural experience that also means that s
Caste system
Caste is a unique status system of India society. Traditionally, India is composed of Brahman , Kshatriya, Vaisya, Sudra and scheduled caste (untouchables) who can't belong to four castes.
Untouchables are called scheduled caste, Harijan, and Dalit.
They prefer to use 'Dalit' that means persecuted person instead of untouchables to emphasize that they were persecu