3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
traditional scenes in one sight, and dynamic and calm atmosphere in one place. However, Seoul city’s marketing strategy is somewhat ambiguous and not persuasive enough to gather lots of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a
traditional lifestyles.
Andong has become a famous tourist area ever since Queen Elizibeth visited in 1999. She spent her birthday in Andong visiting such places as Hahoe Village, Dosan Confucian School, Byeongsan Confucian School, Bongjeongsa Temple, Icheon-dong Soekbulsang (engraved Buddha on granite), Sinse-dong Chilcheeung Jeontap (7 story pagoda), Dongbu-dong Ocheung Jeontap (5 story pago