1. Transaction Cost Theory
transaction cost is the cost of participating in a market.
Ex) search and information costs, bargaining costs are the costs, and policing and enforcement costs
Ⅰ. 개요
e-Market place는 새로운 구성원을 끌어들이고, 기존회원을 지속적으로 유지하고, 거래를 활성화시키기 위하여 다양한 서비스를 제공하여야 한다. 초기에는 회사의 제품군들을 모으고(Product listing), 정보를 교환할 수 있는 기능을 제공하는 것으로 시작하지만, e-Market place가 성숙되어 감에 따라
transactions and the privacy of personal information. They have to wait until the product is delivered and if the product is unsatisfying their expectation or has a defect itself, consumers have to return or exchange items, which will cause huge inconvenience for them
- Controlling activities: In order to provide a high quality customer experience, Blue Nile has to continue to invest substantial
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m