transformational. This is shown on the diagram.
Rossiter and Percy Matrix Analysis
High Involvement Informational
High Involvement Transformational
Low Involvement Informational
Low Involvement Transformational
Message Processing Goals
This commercial uses rote learning process. With rote learning viewers need to make no effort to actually learn. The learning happens
Transformational advertising, the ad itself carries more weight. So message should be subtle, implicit and repeated. M&M’s ads imply their messages in a subtle and humorous way and moreover their ads are even addictive so that people want to see them again and again. The characters-such as Miss Green-they have built up in their ads are almost perfect ways to let viewers know the product in an i
I. Introduction
1. Description of Fire Service Organization: the Organizational Structure and Function
Fire service agency consists of multi-step organizations; the Ministry of Public Safety and Security (NEMA) as the central government, headquarters in18 Si-dos (National Fire Academy, Coast Guard, etc. are excluded in this case) as the middle, fire station (including regional safety centers
Mobilizing Business Opportunities
From Compliance to Competitive Strategy
한 리포트에 따르면, CEO들중 90%가
‘지속가능성’을 회사의 성공적인 미래를 위한 요인으로 여기고 있다
“To realize sustainable consumption,
it is crucial to leverage lifecycle thinking at a strategic level
as a driver of business and policy innovation.”
– Steen