- Operating in more than 1 country.
Using Multi currencies.
UN adopted Transnational
corporation as term of it.
1. Less colonies than Europe countries
2. Less effect by World War 1,2
Weakening trade barrier and reducing shipping expenses
Extension of a new market
Securing and increasing export markets
Effect of securing production factor
Effect of securing marke
IBM: International Business Machines Corporation
Headquarter in Armonk, New York
Transnational technology and consulting
company – over 90 countries
Manufactures and markets computer hardware and software
Offers infrastructure, hosting and consulting
services
GIS: Global Information Systems
Manipulate, and transmit data across cultural and geographical boundaries
For
북미와 유럽지역 판매 - 높은구매력
global network를 통한 브랜드의 현지화와 가격 경쟁력을 확보
Transnational strategy
Toshiba Korea
2002년 초부터 본격적인 국내사업시작
PC & Network 와 디지털 미디어 사업
노트북 PC 와 디지털 가전 제품에 주력
PDP TV, 칼라 TV, 프로젝션 TV, DVD플레이어 등의 제품 출시
The multi-domestic strategy has some characteristics. Resources are dispersed throughout the various countries where the firm does business, decision-making authority is pushed down to the local level, and each business unit is allowed to customize product and market offerings to specific needs. The corporation as a whole foregoes the benefits that could be derived from centralization and coordin
_Hard to satisfy local responsibility demands
_Highly dependent on suppliers
“Where would IKEA have been today,
if it was not for the problems
faced with Swedish suppliers
in the early 1960s?”
_Sofa weren’t big enough
_Drawers were not deep enough
_Glasses were two small
_Curtains too short
_Kitchen didn’t fit U.S size appliances