Regional), 범세계적(global)으로 구성되었는가에 달려있고, 즉 유연성과 표준화를 나타낸다.
접근방식 1 – Multinational( 현지에서 관리되고 운영)
접근방식 2 – International
(현지지사와 협력하고, 현지 매니저가 자신들의 아이디어를 채택하도록 설득)
접근방식 3 – Transnational(다른 네
region of the world have effects on peoples and societies far away.
- The spread of ideas, cultures, and information is faster than ever through development of communication and transport technologies
- Not only state governments but also International organizations, non-governmental organizations, transnational companies, terrorist groups are the important actors in global stages.
- Internati
transnational companies
as important actors in global politics
The more interdependent world economy
Internationalization and Globalization?
High levels of interaction within a region, usually between neighboring states
The two components : ‘cooperation’
‘integration’
Trade financial flows, technology transfers, similar cultures as important indicators
Is regionaliz
_Hard to satisfy local responsibility demands
_Highly dependent on suppliers
“Where would IKEA have been today,
if it was not for the problems
faced with Swedish suppliers
in the early 1960s?”
_Sofa weren’t big enough
_Drawers were not deep enough
_Glasses were two small
_Curtains too short
_Kitchen didn’t fit U.S size appliances
region with different products. The company currently makes ice cream in Dubai, soups and cereals in Saudi Arabia, yogurt and bouillon in Egypt, chocolate in Turkey, and ketchup and instant noodles in Syria. For the present, Nestlé can survive in these markets by using local materials and focusing on local demand. It uses countries as a process factory and every working procedure in differ