3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
Prada Epicenter in LA(Beverly Hills)
Symmetrical “Hill”
floor has experimental display.
experience variously.
discrete episodes witness.
PRADA TRANAFORMER(Seoul)
a symbol of a combination of
the fashion and the architecture.
4 different configuration
feels like we are in the theater.
other fantasy world unlike a reality.
An Amsterdam-based fashion house.
Its stores o
of hermitage. It consists of 10 parts, which is timeline, the winter palace through the ages, the winter palace tower clock, the history of technology at the hermitage and so on. CHILDREN & EDUCATION provides several museum programs reach out to children, allowing them to experience and create art on their level. Their classes and seminars also target parents and teachers, providing a common grou
of prestigious designers like Alessi’s)
2. Pricing Objectives
As Alessi is in entering stage in Korean market, the most crucial objective is Market Share. It needs to take price that can help its positioning as brand for high-class.
3. Estimating Demand and Revenue
-Demand: Potential demand seems to be high considering the trend that cares about design and admires stylish and luxuriou
Chili's Grill & Bar (Chili's) serves American food influenced by Tex-Mex cuisine(Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States). Chili's is founded by Larry Lavine and has over 1,000 casual dining restaurants, mostly located in the United States.
Macaroni Grill is a chain of Italian food casual dining restaurants in the US and C