Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
b. The current circumstances
previous Busan Commodore hotel was the worst hotel inthe city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to know about the past of Korea. For instance, North and South American tourists asked me about how Joseon dynasty
of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to know about the past of Korea. For instance, North and South American tourists asked me about how theJoseon Dynas