concept, within a sustainability framework,
the "profit" aspect needs to be seen as the real economic benefit enjoyed by the host society. It is the real economic impact the organization has on its economic environment. This is often confused to be limited to the internal profit made by a company or organization.
Therefore, an original TBL approach cannot be interpreted
as simply traditio
triple aspects
(1) Environmental Sustainability - Eco-Efficiency
It is a conception that means achieving the Ecological efficiency and economic efficiency at the same time. And it means downsizing the bad impacts and upsizing the gains.
(2)Social Sustainability - Social Responsibility
(3) Economic Sustainability - the real growth in economy
Among those three of them, we will discuss ab
문제 인식
Problem 1. 기존의 Image - Non-trendy , 등산에 집중, 남성적, 어두움
Problem 2. 라인 세분화 - 소비자 인지 불가능, 명확하지 않은 분류
1. 하나의 브랜드 안에 성격이 다른 라인들이 과다하게 존재 → 과다한 정보로 인해 소비자가 각 라인의 특성을 인지할 수 없음
2. 20대를 타겟으로 한 라인(네오수
1. Introduction
This report is discussing about the environmentally friendly ideas and concept with academic viewpoints of management sector. It contains environmental approaches toward relationship with the society, natural environment and traditional theories of business administration in energy, wastes, impact of the disasters caused by pollutions.
The main intention is to give some insigh
저는 개인적으로 발표를 준비하기 이전에는 은행은 내가 필요할 때 가서 이용하는 것이라 서비스의 영역으로 인식하지 못했었습니다.
언제부터 은행의 서비스 마케팅이 대두되기 시작했을까요 ? 그리고 왜 은행의 서비스 마케팅이 필요하게 되었을까요 ?
-> ① 광고 시대 : 1950년대 후반 선진국의 금융