METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
1. Introduction
1.1 Company Overview
Google is a public and profitable company focused on search services. Named for the mathematical term "googol," Google operates web sites at many international domains, with the most trafficked being www.google.com. Google is widely recognized as the "world's best search engine" because it is fast, accurate and easy to use. The company also serves corporat
intense struggle in which the fish drags the skiff around in circles, Santiago harpoons the very large fish and hangs it on the side of his boat. He feels brave, like his hero Joe DiMaggio, who accomplished great feats despite obstacles, injuries or adversities. After enjoying a few moments of pride, a pack of sharks detects the blood in the water and follow the trail to Santiagos skiff. Santiago
Turbulence! Were in its wake!
SIRENS. Everyone shouting at once. The power flickers low.
CAPTAIN
Helm, all stop! Full right rudder!
HELMSMAN
All stop. Full right rudder. Hydraulic failure.
Planes are not responding, sir!
Power returns in time for the sonarman to get a glimpse at the side-scan
display... AS THE SHEER CLIFF WALL LOOM BEFORE THEM.
HELMSMAN
Hydraulics restored, sir.
EXT. U.S.S. MONTA
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.