Metaphor)로서의 장학의 연결제(glue)
1) 성공적 학교로 이끄는 역할을 하는 장학(Supervisory)
① 장학은 수업에 효과적인 요소들을 학교로 유도하는 기능임.
② 학교는 수업(instruction)과 학급경영의 보편적인 목표에 달성하기 위해 전문성 개발, 직접적인 교사의 지원, 교육과정개발, 집단개발, 그리고 현장
To study conceptual metaphors related to family relationships
To explore how conceptual metaphors change to incorporate changing family types
MARRIAGE IS A JOURNEY
Old Tony finally found his
Sweetheart and jumped the hurdle.
They decided to end their 20-year marriage and go their separate ways.
The Wedding March, 1919
CONTROL IS UP (LACK OF CONTROL IS DOWN)
Positive yes/no questions(Portuguese and Arabic)
Voce mora perto daqui?
You live near here?
Do you live near here?
Hal juri:du an jaku:na ta:dziran
Does he wants to be a merchant?
Does he want to be a merchant?
→Evidence for the developmental acquisition of English questions
NEGATIVE YES/NO QUESTIONS(Korean, Japanese, and Hausa)
Ne ol swu-eps-ni?
너 올 수 있니?
“Can’
1. The Great Chain of Being Metaphor
(Christian explanation of hierarchical structure of being from God to the lowest non-being)
-> Dung recognized as filthy thing in
human being’s conceptual frame
2. Rich Image Metaphor
(Low abstraction, low systematicity of mapping, importance of cultural knowledge, conventionality)
->Dung is used in many words which contain negative images in
Typeof ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.