1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing s
From the Spring and Autumn Period
of China 722–481 BC (Sun-tzu's lifetime)
through 1780~1831 (Carl von Clausewitz's
life time) to a future war on the Korean
Peninsula.
Variation of tactics(九變) The general who thoroughly understands the advantages that accompany variation of tactics, knows how to handle his troops.
Military march(行軍) Understand well the enemy. Solidify unio
and the information, is raised when students are nervous or uncomfortable. When the affective filter is high, learners find it harder to understand, process, and remember information.
TPR helps reduce the affective filter because it is less threatening than traditional language activities. Students do not have to produce language. Mistakes are unimportant and easily (and painlessly) corrected by
languages or dialects, and had more than 115 nation-specific Google search engines tailored to the culture and the language of each country.
II. Purpose
In contrast to its stellar accomplishments in other parts of the world, Google has been struggling in the East Asian market. Particularly, Google’s performance has been the worst in Korea; 5% of Korean market share as of 2008 illustrates