University which established a technology holding company prior to other universities, has made most profit out of transfering patent application in 2008 withinUniversities in Korea.
*Hanyang University's exchange student rate is comparitively low than other universities.
*The rate of Hanyang visiting students were high but the rate of Hanyang students going abroad was low.
targeting the consumers who are seeking low price food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward healthier options, with major operators offering non-red meat products. The fundamental conside
Target?
All FedEx Korea employees
Level 3 or higher
Within one year
CorporateSupports
Education costs paid byFedEx Korea
Environmetal Mileage given
Tactic 3-1 CSR through Naver Blogging
What?
Creative idea on reforming parcel boxes
Recycling ideas >>> take a picture and upload
Subscribe to FedEx Korea post >>> Gifticon to 30 people
When?
Parcel box event approx. month
Re
target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Because of their lack of social confidence, they have high interests in their appearance and are sensitive about other people
within the firm's structure.
b. Customer environment
Customer environment examines the current situation with respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and