< Life is beautiful > is SBS dramas glorified homosexuality . Chosun daily report’s paper run opinion ad about a < Life is beautiful > . Headline of opinion ad was “If my son who became gay after watching dead by AIDS, SBS should take the responsibility“ opinion advertisement blaming homosexuality have raised an immediate controversy.
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1. Category: Changing according to the type of keywords
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The order of the result of information retrieval changes according to key words which user want to find.
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University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Because of their lack of social confidence, they have high interests in their appearance and are sensitive about other people’s estimation.
- They could take self-confidence by managing thei
buying behavior : Focused on beverage advertisements.
Population University students
Sampling University students who have been experienced buying and drinking ‘광동 옥수수 수염차’ and ‘남양 십칠차’
Period of conducting survey 2010. 05. 14 ~ 2010. 05. 20
Selected Area Such an university town; Shinchon, Hoegi (Where a lot of floating population)
Survey Method SRS Method
University)가 광고와 마케팅학과(Department of Advertising & Marketing) 라는 이름으로 광고 전공과정을 처음 개설하였으며 1917년에는 마르케트대학교(Marquett University)에 광고 전공 과정이 개설되었다. 그리고 1917년에는 위스컨신대학교(University of Wisconsin)에 광고 전공 과정이 개설되었고 1919년에는 노드웨스턴대학