university students have very low expectation on taste and hygiene of YC burger. As we mentioned before, hygiene and taste are very important factors in order to be perceived as a premium burger, but this survey data analysis result definitely shows that the customers’ perception of YC burger’s hygiene and taste are not high enough. Although CEO of YC burger is trying to improve its quality,
perception towards Raison is still negative and attributes to the taste of Raison.
2) The brand perception was an important factor for building consumers’ brand loyalty.
3) The perception towards domestic brands was inferior to foreign brands.
4. Suggestion
In order to make Raison POP escape from the slump of sales, we developed the 3R strategy: Retain, Renewal, and Repositioning. Accor
perceptions
o Because I’m afraid to get counterfeit when shopping online
o Because I’m afraid that goals from a online store will not always meet my expectations
Thank you very much for your participation!!!
VI. Survey Analysis
1. A g e
Frequency Percent Valid Percent Cumulative Percent
Valid Male 76 40.2 40.4 40.4
Female 112 59.3 59.6 100.0
Total 188 99.5 100.0
students’ perspective - potential employees who have little or no work experience- and the companies’ perspective- those who represent the reality of jobs.
First, to figure out the students’ perception on job characteristics, especially the job satisfaction factors, we conducted surveys. Second, to figure out the companies’ perspective, the reality, we interviewed three office workers fr
students with interests in this area.
3.2. Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers,