Can see various types of E-book and book reading users behavior
Look into the practical view point which we can look the reader becoming the e-book reader
Find user’s reading pattern depending on the main purpose for reading
Name : Ha-young Lee
Close to machine: fair
Use of e-book: Extreme
Use of book: Extreme
Reader’s condition: stable
Reading purpose: fun pursuing
N
유형 분석
원하는 innovation level의 신제품 인지
Source: 인터넷, 문헌, 인적 네트워크
트렌드와 니즈 인지
소요 시간: 5-6 주
리드 유저를 통한 구체적인 시장 니즈 파악
Brainstorming을 통한 트렌드 선정
실제 제품 개발을 고려한 전문가 선정
Source: Potential lead user, 전문가
Research conducted in the 7 largest cities in Korea by Hanguk Research, a woman uses 21.6 pads per one menstrual cycle throughout her whole life, and there are approximately 13 million women who use sanitary product. The research also describes the total number of the sanitary product is about 2.3 billion, which makes a market of around 300 billion won. Similarly, according to another research c
Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo is at the 9th place followed by Playtex, world leading tampon. Tempo has 3 kinds- junior, regula
② Recommended Books for Age
This service offers users recommended books not only the library web-site also at a board on first floor. It is for infants, children, teenagers and adult.
Many parents use this service to give their children books for education. Moreover when we visited 1st floor, we saw an old man who watching board about that service. It makes we assurance about service's effe